Audi, BMW, and Mercy crowded to buy Nokia Digital Map

Autometronicschool. - Audi, BMW, and Mercy crowded to buy Nokia Digital Map. Reported from DetikOto on Wednesday, 7/22/2015 that Nokia reportedly completed a deal selling digital map with three German luxury car manufacturer, the BMW Group, Audi, and Mercedes-Benz. Value sales of map application to car manufacturers is expected to reach 2.5 billion euros.

Nokia Digital Map (Source: DetikOto)

A reliable source in the Finnish manufacturer said it was likely the negotiation process will be completed and reach an agreement at the beginning of next week. However, only really completed on 31 July.

Only, the source said, the deal is still encountered some problems associated with the intellectual property rights of Nokia. As a result, it could be a process towards a deal stalemate or even disbanded.

According to him, to buy the business map application, called HERE, then the luxury car manufacturer that has made great strides to win the competition in the global market. You see, in the future the manufacturer will compete poured smart tech car, and one of them is a map like this.

Map HERE businesses supplying 80 percent claimed map data in North America and Europe with the technology in-dash navigation systems. The rest will be filled by another manufacturer's data, among other companies who are interested are Apax Partners and Uber Technologies.

Competitors made by Nokia's application is an application made by Google and TomTom. However, Nokia claimed has made various improvements to be superior than its competitors.

Sales of digital map application is called business transformation will enhance Nokia as the provider of wireless network equipment, after leaving its core business as a maker of mobile phones in 2014 ago. The manufacturer previously had annexed the rival Alcatel -Lucent the purchase value of 15.6 billion euros.

With the purchase of telecommunications manufacturer, Nokia hopes to improve Huawei Technologies and Ericsson. The move follows the purchase of Navteq digital map manufacturer in 2008 and the acquisition of several other similar companies.